Chipotle’s $1 Million Giveaway: Score a Free Burrito on Super Bowl Sunday
Ready to score big on game day? Chipotle is giving away up to $1 million in free entrées during the Super Bowl on February 8. Here is how to catch the secret code and snag your free burrito!
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Chipotle is taking a stand against artificial ingredients—and artificial intelligence—this Super Bowl Sunday. Rather than spending millions on a traditional broadcast commercial, the brand is giving that value back to fans through a one-time digital drop of up to $1 million in free entrée codes.
The activation, dubbed "The Chipotle Realest 30," is designed to reward fans with "real food" the moment an AI-generated ad appears on their screens after halftime. With 100,000 free meals up for grabs, it’s one of the biggest digital giveaways in the company's history.
How to Claim
- The Timing: Watch for a special :30 Instagram Reel titled "The Chipotle Realest 30" after halftime and before the third quarter begins on Sunday, February 8, 2026.
- The Trigger: The video will drop exactly when an AI-generated commercial airs on TV.
- The Action: Find the hidden text-to-claim code in the Reel and text it to 888222.
- The Reward: The first 100,000 fans to text the code will receive a free regular entrée.
- Expiration: All free entrée codes must be redeemed by February 12, 2026.
- More Details: Visit the official Chipotle Rewards page to ensure your account is ready to go.
New Digital-Only Game Day Nacho Hacks
If you aren't one of the lucky 100,000 to snag a free code, you can still win with Chipotle's brand-new Game Day Nacho Hacks. Available from February 5 through February 8, these digital-only bundles are perfect for groups of three to four people.
- Nacho Hack with Chicken: Includes two high-protein cups of Adobo Chicken, two large bags of chips, and two large sides each of Queso Blanco, guac, and salsa.
- Nacho Hack with Steak: Features two high-protein cups of steak along with the same large sides of chips, queso, guac, and salsa.
- Veggie Nacho Hack: A shareable spread of two large bags of chips and double portions of Queso Blanco, guac, and salsa.
These bundles are available exclusively through the Chipotle app and website for a limited time.
Important Promo Rules
- Speed is Mandatory: These 100,000 codes are expected to be claimed almost instantly once the Reel is published.
- Valid Items: Codes cover any regularly priced entrée, but do not include extra protein or sides.
- U.S. Only: This promotion is open to legal residents of the U.S. who are 13 years of age or older.
- Text Rates: Ordinary text and data rates apply when texting the code to 888222.
Don't forget that Chicken al Pastor officially returns to the Chipotle menu on February 10, but rewards members can get early access starting February 9!
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