Everything is Better with a Schmear: National Bagel Day 2026
Everything is better with a schmear! Celebrate National Bagel Day on January 15 with free bagels and BOGO deals from your favorite shops and grocery stores.
It is time to toast to one of the most delicious days of the year. National Bagel Day officially takes place on January 15, and the deals for 2026 are rolling in. Whether you prefer a classic New York style bagel with lox or a sweet cinnamon raisin stack, you can find deep discounts at both national chains and local grocery stores.
Originally, this holiday was shared with National Pizza Day on February 9, but it was moved to January 15 in 2019 to give the bagel the solo spotlight it deserves. This year, the promotions range from "Buy One, Get One Free" offers on grocery brands to completely free bagel and cream cheese rewards at major bakeries.
National Bagel Day Deals 2026
| Brand | Deal Details | Requirement |
|---|---|---|
| Einstein Bros. | Free Bagel & Shmear with purchase | Mention "National Bagel Day" |
| Bruegger's | Free Bagel & Cream Cheese with purchase | Rewards Membership |
| Stop & Shop | 1 Free Bakery Bagel (no purchase needed) | GO Rewards Member |
| Barry Bagels | Free Bagel & Cream Cheese with drink purchase | Rewards Membership |
| H&H Bagels | Free Bagel Spread Sandwich | Online/App Rewards Order |
| Noah’s NY Bagels | Free Bagel & Shmear | Rewards Membership |
| Albertsons | BOGO Free Thomas' Bagels | None |
| Publix | BOGO Free Dave's Killer Bread Bagels | None |
| THB Bagelry | Free Bagel & Cream Cheese with $2+ purchase | In-App Order |
| Bagel Boss | 15% Off Goldbelly orders | Code: BD15 |
If you missed out on the morning rush, don't worry. Many grocery store deals, like the BOGO offers at Publix and Albertsons, often run through the entire week surrounding the holiday. For those who prefer a bagel sandwich for lunch, keep an eye on Biggby Coffee, which is predicted to offer half-off sandwiches throughout the day.
Remember that many of these rewards, especially the freebies at Panera Bread or Manhattan Bagel, may be loaded directly into your rewards account. Check your favorite bakery's app early on the morning of January 15 to ensure your coupon is ready to be scanned at the register.
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